SOURCES
To create our project, we have used several different sources. We have made two different studies, a qualitative one and a quantitative one
Articles used to define spirits market
The course “Marketing management” of Jean-Pierre Baeyens.
MarketLine Industry Profile, Spirits in Belgium, February 2013, consulted on18/04.
The study : « étude du marché des spiritueux en France » of spiritueux.fr,http://www.spiritueux.fr/maj/phototheque/photos/pdf/ffs_reperes2015.pdf consulted on 18/04.
The article: ”La consummation d’alcool en France” of santepublique.fr, http://inpes.santepubliquefrance.fr/CFESBases/catalogue/pdf/1632.pdf consulted on 18/04.
The article: “Le gin est le spiritueux en vogue auprès des consommateurs belges” of Lalibre, http://www.lalibre.be/economie/actualite/le-gin-est-le-spiritueux-en-vogue-aupres-des-consommateurs-belges-52ebe9a23570d7514c2e2793, consulted on 29/04.
The article : “TAXSHIFT Hausse des accises sur les vins et spiritueux ? Au-delà du mythe”of vinumetspiritus.be, http://fr.vinumetspiritus.be/wp-content/uploads/2015/09/Infografics-final-Fr-compressed1.pdf , consulted on 29/04.
Interview of the tenant of the spirits shop: “La Barrique” : http://www.labarrique.be interviewed on 17/04.
Articles used to determine the consumer behavior
The course “Marketing management” of Jean-Pierre Baeyens.
A survey made by ourselves at Carrefour d’Ixelles, on 20 alcohol consumers on 20/04.
The article: “Boire pour faire face” of Caroline Depecker , http://www.stop-alcool.ch/boire-pour-faire-face, consulted on 20/04.
The article: “Pourquoi consomme t-on de l’alcool ?” of Institut suisse de prévention de l’alcoolisme, http://www.clps-lux.be/fpdb/download/alcool_motifs_suisse.pdf, consulted on 20/04.
The article:”Les femmes et l’alcool” of aide alcool, http://www.aide-alcool.be/alcool-femmes, consulted on 22/04.
The article: “Alcohol Price and Consumer Behaviour” of Redaction team Alcohol reports, http://alcoholreports.blogspot.be/2009/11/alcohol-price-and-consumer.html
consulted on 22/04.
The article :« Article “Dépendance à l’alcool” du site Automesure,
http://www.automesure.com/Pages/verres_alcool.html, consulted on 27/04.
Articles used to study the Hydromel
The article: “Osezlhydromel” of biereetplaisirs.be,
http://www.bieresetplaisirs.com/2014/05/10/hydromel-infidelite-mielleuse/ consulted on 27/04.
The article: “Étude du marché du miel en Belgique of agriculture.wallonie.be, http://agriculture.wallonie.be/qualite/5159fr.pdf consulted on 27/04.
The article “Hydromel” of mon-abeille.com, http://www.mon-abeille.com/hydromel.php consulted on 29/04.
The article “La ruche, source inépuisable” of famillemary.fr, http://www.famillemary.fr/blog/lhydromel-un-alcool-absolument-divin/ consulted on 29/04.