PRODUCT

Our liquor is 100% made in Belgium

The mead uses honey from Charleroi, local water and the fermantation process is done in the Ardennes. Starting whith a “simple” mead with a maturation period of 3 month, we will slowly expend the range of our production.

To start, our classic sweet tasting mead will have an alcohol level that reaches 18°.

Many people encountering mead for the first time expect the beverage to taste sweet. Mead is made from honey, so this conclusion is warranted but it is not always as sweet as wanted. So we are going to expend our product to flavored mead, using biological fruits as cramberries, strawberries, orange etc. The taste and scent of our new range of products will help us to meet all our client’s expactations.

To continue to move upmarket, continue to create added value and increase in quality, we are going to  stimulate our most experienced customers by gradually increasing the time of maturation , and after, by fining our products whith the use of wine and alcohols barrels

The traditionnal and local values will be highlited through all the process that add value to our product.

So we will do our best to keep these two labels :

The European label for food products which ensures that the production will take place on a traditional recipe basis or a traditional production means.

The Maya Lable which will ensure that the company is keen to promote belgian apiculture

The experience created can be percieved by the Levitt’s model

Core product : Sweet mead , 18° alcohol level’s honey liquor

Formal product : high qualility production, low alcohol level and a wide range of flavors. We also propose a simple and elegant packaging .

Augmented product : Honey’s medicinals properties are kept in the mead and have many beneficial properties for health.

Among them, the most notable are:

A natural source of antioxidant : Allows a preventative shield against many diseases such as breast cancer, cardiovascular and neurodegenerative deseases, etc.

Adapted to the specific diabetic's diet;

Its sweetening power is greater than the traditional sugar, you tend to eat less since we reached more quickly the level of satisfaction provided by sweet products;

It is this healthy idea that we want to promote to the public with original packaging such as the apothecary bottle, accompanied by a recipe book looking like the label of a medication, and a dispensing system taking the shape of a syrup spoon. So consumers can enjoy nutritionals and therapeutics benefits while the are having fun or relaxing. Moreover, the honey allows to the body to eliminate alcohol particles faster, decreasing negative side effect.

In addition to our product, we invite consumers to extend the experience by sensitizing them to the world of beekeeping, as well as allowing them to view the different stages of production. To conclude , one alloted aphrodisiacs properties to mead, so this product is perfectly suited for women hoping to spice up everyday life.

Potential product : addition to our products , original recipes are created by experts in cocktails as well as cooking, to expand the circumptations of consumption, from dishes and summer’s cocktail to warm drinks. Beside, a club of consumers will be created and will allow them to be trained to detect and enjoy all the subtlety of our producs. These expert consumers are set to play an important role in the development of new products.

PRICE

We know form our main competitor, the price charged on the market :

Malibu (standard) : 16,51€/L

Get 27 (standard) : 18,56€/L

Cointreau (premium) : 31,46€/L

Grand Marinier (premium) : 37,84€/L

It is important for a "Premium" product to be at a high price in order to be perceived as such. This is the reason we believe 25€ per litter will make it